In Partnership with the Centre for Ocular Research & Education, CORE Knowledge 3.0 to Debut in the Academy’s Exhibit Floor Booth
WATERLOO, ONTARIO, October 11, 2022—Many of the world’s preeminent ocular researchers, educators, clinicians, and executives will travel to San Diego later this month, taking part in the American Academy of Optometry’s centennial celebration and annual meeting. As part of the festivities, the Academy has partnered with the Centre for Ocular Research & Education (CORE) to host CORE Knowledge 3.0—the latest iteration of the world’s ultimate eye science game.
Available for game play within the Academy exhibit booth #537 during show hours, the immersive digital experience presents players with a range of rapid-fire, multiple choice questions covering a wide variety of basic and clinical ocular research topics. Points are added and deducted as participants race a two-minute clock, tapping their screens to correctly answer as many questions as possible before time runs out.
In addition to new and revised content developed by CORE, the Academy has provided a supplemental set of questions specific to the storied history of the association. Members of the International Association of Contact Lens Educators (IACLE) have also supplied new questions designed to challenge even the most confident participants.
“We are delighted to collaborate with Academy on this initiative—a fun and fitting way to look back on so many of its accomplishments over the past 100 years,” said Lyndon Jones, PhD, FCOptom, FAAO, FBCLA, director of CORE. “When CORE Knowledge 1.0 debuted at ARVO, it drew non-stop crowds, with players collectively answering nearly 15,000 questions over more than 1,100 games. With its completely refreshed design and upwards of 750 questions, we anticipate healthy competition in San Diego to become the champion.”
During the annual meeting, daily winners will receive prizes supplied by the Academy, as will the top three scorers overall during its three-day run. Live leaderboards will be prominently displayed in the Academy booth, helping fuel the competitive spirit of conference attendees from around the world.
Following the Academy annual meeting, the game will be made available for online play on laptops and mobile devices. Customized versions of CORE Knowledge are also available for license by manufacturers, educational institutions and ocular associations.
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About the Centre for Ocular Research & Education (CORE)
The Centre for Ocular Research & Education (CORE) was established in 1988 at the University of Waterloo’s School of Optometry & Vision Science. Over the next three decades, the organization evolved from a three-person operation into a thriving hub of basic and applied research, collaborating with sponsors, agencies and academia on advanced biosciences, clinical research and education. Its uncompromising independence and results of the highest quality have been at the heart of many of the most prominent advances in eye health. Today, its approximately 50-person team serves a range of ophthalmic sectors, including medical devices, ocular pharmaceuticals, digital technology and others, with a focus on the anterior segment. For more information, please visit core.uwaterloo.ca.
About the American Academy of Optometry Centennial Celebration
During this year’s annual meeting, the Academy will present a “Centennial Celebration” in recognition of its past 100 years. Highlights include “Let’s Dance and Deal”, on Friday, October 28, beginning at 9 p.m. This celebratory party is an opportunity for attendees to mingle with friends, dance through the decades, and enjoy casino games. Other events include the unveiling of an exhibit honoring the legacy and leadership of past and current Fellows and a dynamic 64-foot-long timeline and video sharing the Academy’s growth and evolution through the years. All events will be at the San Diego Convention Center.
MEDIA CONTACTS:
Aimee J. Lewis or Mike McDougall, APR, Fellow PRSA, McDougall Communications for CORE
aimee@mcdougallpr.com +1.585.414.9838 | mike@mcdougallpr.com +1.585.545.1815