Recent Outreach on the Issue Attracts Global Attention
WATERLOO, Ontario, September 21, 2020—Efforts by the Centre for Ocular Research & Education (CORE) to educate eye care professionals and the general public about mask-associated dry eye (MADE) have attracted widespread attention during the past several weeks. In a nod to requests from around the world for more information, CORE has now released its downloadable MADE infographic in 22 languages at COVIDEyeFacts.org. Alcon Europe provided translation services.
“In less than a month from when we first described MADE in The Conversation, interest has skyrocketed. I think this outreach shows the essential role that ocular science and optometry can play in shaping larger healthcare discussions, including the COVID-19 pandemic,” said Dr. Lyndon Jones, director of CORE. “We thank Alcon for helping us spread the word even farther.”
CORE’s strong affirmation that responsible mask wear remains critical to public health has been central to its work.
Since late August, CORE’s MADE insights have been published or broadcast in more than 20 countries on six continents, with a potential audience approaching 1 billion people. In addition to being embraced by the optometry and ophthalmology communities, MADE has also been the subject of feature stories in The Washington Post, The Mirror, CTV, Health.com, The National Post, Sina.com, Lifehacker Japan, and nearly 200 other media outlets.
The MADE infographic is available in the following languages: Bosnian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Hungarian, Italian, Norwegian, Polish, Portuguese, Russian, Serbian, Slovenian, Spanish, Swedish, Turkish, and Ukrainian.
# # #
About the Centre for Ocular Research & Education (CORE)
The Centre for Ocular Research & Education (CORE) – formerly known as the Centre for Contact Lens Research – was established in 1988 at the University of Waterloo’s School of Optometry & Vision Science. Over the next three decades, the organization evolved from a three-person operation into a thriving hub of basic and applied research, collaborating with sponsors, agencies and academia on advanced biosciences, clinical research and education. Its uncompromising independence and results of the highest quality have been at the heart of many of the most prominent advances in eye health. Today, its approximately 50-person team serves a range of ophthalmic sectors, including medical devices, ocular pharmaceuticals, digital technology and others, with a focus on the anterior segment. For more information, please visit core.uwaterloo.ca.
MEDIA CONTACT
Aimee J. Lewis
McDougall Communications for CORE
aimee@mcdougallpr.com +1.585.414.9838